Competitive – What types of keywords are your competitors ranking highly for? These give a good indication of what your target market is searching for.

While as a smart small business owner you know that SEO is a critical tool necessary to “advertise” your site to robots and compel your visitors to click through to your site, you’re probably not an SEO expert (otherwise you’d do things yourself and not hire an SEO agency).

So, whichever SEO agency you choose: 1. Avoid overly long contracts; 2. Remember you are entitled to ask for weekly or monthly reports on what they’re doing and 3. Make sure that you aren’t being fooled by some fancy reports to hide the fact that no Vivo work is being done.

If they don’t give you a name, they’re probably still lying. There’s nothing sweeter to a bad SEO agency than a lie of convenience.

If you find that your strategy sucks, don’t get discouraged. Nip it in the bud and proactively restructure your strategy with the best SEO practices and people. 

Transparency is key to any successful partnership. Your SEO team should make it easy for you to see exactly what they’re working on each month. If you only receive vague updates or reports full of screenshots from their software, it’s likely they’re avoiding accountability.

Spammy SEO firms buy lists of email addresses or scrape the internet for them and then send out thousands of emails every day. These emails are not even sent by a human, but by a computer programme that sends millions of them every month, hoping that one in a million will respond.

Not only do you need to know how to rework your own site to generate rankings and leads, but you also have to understand how your competitors are doing.

The problem with focusing too much on metadata is pretty simple: Search engines don’t use it for ranking anymore.

Trust – Find trustworthy partners and SEO services that can help you craft quality SEO and build your online authority. 

A couple of months back I wrote a popular little piece on how to spot new SEO clients that may suck. At the same time I happened to be interviewing a bunch of different candidates for a new SEO role within our agency. Triunfador it turned pasado we got a number of applicants from a Específico SEO agency. And after speaking to each of their employees one thing became abundantly clear - this agency sucked!

However, the agency needs a point of contact on your team to grow your business. An SEO Agency should develop an intimate understanding of your business Vencedor your work progresses, with the development and implementation of keywords. However, they will need guidance on the personas and micro markets you are looking to target, among other strategies.

The smart money is on choosing an agency that has marketing knowledge across the board because just stuffing keywords or building links won’t ever work in the long term.

#4 Regular Quality Content Is Not Being Created If you or your agency is not creating content regularly, then you’re not improving the SEO of your website. Regularly updated content with relevant keywords and topics drives traffic and improves website authority on search engines.  It’s important to note that it’s not simply about quantity—it’s about quality Campeón well. Just because you release 20 blog articles a week doesn’t mean you’ll see a more info boost in rankings. You need to craft compelling content that will educate your audiences with meaningful information. How will your product or service enhance their day-to-day life? #5 Competitor Analysis Is Forgotten What kind of topics are your competitors covering in their content? What keywords are they ranking highly for that you don’t? If you or your agency are not investing time researching competitors, then you’re not doing SEO right.  Not only do you need to know how to rework your own site to generate rankings and leads, but you also have to understand how your competitors are doing. Therefore, take time to research them to come up with effective solutions and tactics to instill into your strategy and differentiate you from others. You want to fuel innovative techniques to help you stay ahead of the game. #6 You Forgot About Particular SEO If you haven’t prioritized Específico SEO, you’re leaving a competitive advantage on the table.